What is the meaning of affiliate marketing

Affiliate marketing is a performance-based marketing strategy where individuals or entities (affiliates) earn a commission for promoting and driving traffic or sales to a merchant's products or services. Affiliates earn a commission for each sale, click, or lead generated through their unique affiliate links. It's a mutually beneficial arrangement, as merchants gain increased exposure and sales, while affiliates earn a share of the revenue without having to create their own products. This model is prevalent in e-commerce and online businesses, with various affiliate programs covering a wide range of industries and products.